Few beers have captured the hearts of both casual drinkers and beer connoisseurs alike quite like Modelo beer has. From its humble beginnings in Mexico to its rise as one of the most beloved beer brands worldwide, Modelo has become synonymous with quality, craftsmanship and a rich brewing tradition. Whether you're enjoying a crisp, refreshing Modelo Especial with a lightly hoppy character or savoring the bold, malty flavors of Modelo Negra, this brand offers something for every palate.
In this story, we’ll uncover the fascinating history of Modelo, explore its wide variety of offerings, and provide a detailed taste guide to help you fully appreciate every sip of this iconic beer.
History of Modelo Beer
The story of Modelo beer is one steeped in tradition and cultural significance, tracing its roots back to the early 20th century. Over the decades, this beloved Mexican beer has evolved from a local favorite into a global icon, known for its quality, distinct taste and the proud heritage it represents.
The journey of Modelo's growth highlights the brand's perseverance and commitment to excellence, which lays the foundation for its success in both domestic and international markets.
Founded in Mexico in 1925
Modelo's journey began in 1925 when the first bottle was brewed and bottled in Mexico City. Established as a premium beer from the start, Modelo quickly gained recognition for its rich flavor and expert craftsmanship.
Its early years saw Modelo rise as a favorite in Mexican households, celebrated for its balanced taste that perfectly complemented the country’s vibrant cuisine and lively social gatherings. By establishing itself as a superior Mexican beer, Modelo began to pave the way for its future as a global player.
Acquired by Grupo Modelo in 1935
In 1935, Modelo became part of Grupo Modelo, a prominent Mexican brewing company. The acquisition marked a turning point for the brand, fueling its growth and expanding its production capabilities. Grupo Modelo brought enhanced distribution networks and resources to allow Modelo to increase its reach across Mexico.
As the company built its reputation for quality and consistency, Modelo Negra and Modelo Especial, two standout varieties, began to solidify their places as the flagship offerings of the brand.
