The Boston Beer Co. Donates $225K to National Black Brewers Association at Craft Brewers Conference

The Boston Beer Company (BBC), known for producing the iconic Samuel Adams Boston Lager, has announced a generous donation of $225,000 to the National Black Brewers Association (NB2A) during the Annual Craft Brewers Conference in Nashville. This donation aligns with the launch of NB2A, an organization dedicated to addressing the underrepresentation of Black individuals in the brewing industry.

Kevin Johnson, the founder of the NB²A., expressed his gratitude for Boston Beer's donation: "We're thrilled to receive this generous donation from Boston Beer Company. Partnerships with household names like the Boston Beer Company are essential to the success and growth of organizations like ours. With their support and resources, we're better equipped to provide the necessary tools and opportunities for Black brewers and brewery owners to thrive. We believe that by working together, we can create a more diverse, inclusive, and equitable industry that benefits everyone."

By contributing this significant amount, Boston Beer Company is taking a notable step towards promoting diversity and inclusion within the brewing industry. The funds provided by the company will support NB2A in its mission to empower Black brewers and brewery owners, creating a more equitable and inclusive environment for all.

The National Black Brewers Association (NB2A) will utilize the donated funds to provide resources, education, and mentorship opportunities to Black brewers and brewery owners. By breaking down barriers and fostering a supportive network, NB2A aims to encourage individuals from underrepresented backgrounds to pursue careers in brewing.

The collaboration between Boston Beer Company and NB2A reflects the shared commitment of industry leaders to address the underrepresentation of Black individuals in the brewing field. By pooling their resources and expertise, these organizations can drive meaningful change and transform the brewing industry into a more inclusive and diverse landscape.

Jennifer Glanville Love, Director of Partnerships at the Boston Beer Company, emphasized the company's commitment to supporting diversity and inclusion in the brewing industry: "Boston Beer Company is proud to be an inaugural supporter of the National Black Brewers Association to champion and amplify Black brewers and brewery owners who, today, represent less than 1% of the brewing community. Backed by Samuel Adams Brewing The American Dream, Boston Beer will provide the necessary funding and valuable beer and business resources to help cultivate and grow the Black brewing community."

With this significant donation, Boston Beer Company and NB2A are working towards building a brewing industry that recognizes talent and passion regardless of race or ethnicity. By promoting diversity in leadership roles, advocating for equal representation in events and competitions, and offering educational programs, NB2A aims to create a level playing field for all stakeholders.

The donation from the Boston Beer Company to the National Black Brewers Association is a noteworthy development in the ongoing efforts to promote diversity and inclusion within the brewing industry. This collaboration serves as an inspiring example of industry leaders coming together to drive positive change. By supporting initiatives that uplift underrepresented communities, the brewing industry moves closer to realizing its potential as a diverse and inclusive space for all.