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Major League Soccer's Sacramento Republic FC has announced the winning can design of New Glory Craft Brewery's Ubahdank IPA, which will be featured at Republic FC home games in the 2020 season. More details from the brewery are below.
Sacramento, Calif. – Today, Sacramento Republic FC and New Glory Craft Brewery released the winning design for their 2020 Fan Can collaboration. The design, submitted by local graphic designer and Republic FC fan Dustin Avilla will be featured on New Glory Craft Brewery’s locally produced Ubahdank IPA for the 2020 season. Last year’s fan can sold out of stock and the USL Championship recognized it as the top ranked club-branded beer in the entire league.
The second edition of the Ubahdank Fan Can will be available at both New Glory Craft Brewery, as well as all upcoming Republic FC home matches this season, beginning with the season opener, March 7. Club memberships for the 2020 season and select single-game tickets, including the home opener and all March games, are available at SacRepublicFC.com.
“At every opportunity, from our MLS celebration block party to the excitement around opening night, the outpouring of support from our fans is incredible,” said Republic FC VP of Marketing Allison Yee-Garcia. “Dustin’s can design is a fantastic representation of the passion of our fans and the indomitable spirit of our club. We’re proud to partner with New Glory and provide an opportunity for our fans to showcase their creativity and love for our city.”
“We are extremely impressed with Sacramento’s creative community and the variety of submissions we received,” said New Glory Craft Brewery Brand Manager Trevor Davies. “Dustin did a great job creating a label that encompasses the relationship between Republic FC and New Glory and between soccer and craft beer. We cannot wait to enjoy one of these cans at the games!”
“It’s amazing to see New Glory and Sac Republic and the art community all come together to collaborate on this one piece,” artist Fan Can contest winner Dustin Avilla said. “I’ve been to several games and with so much excitement around a new stadium and MLS future, I thought this was a great opportunity to be a part of it.”
The 2020 Fan Can features traditional tattoo styling blended with modern design elements, representing the Indomitable Club spirit, as well as the bold Ubahdank flavor. At the center of the design is a roaring bear adopted from the club’s crest, emblematic of Republic fans booming voices at every game. Mosaic hops and a speeding soccer ball above a swirling background of Old Glory Red provide a preview of the flavor inside the can, and on the pitch at Republic games. The club’s star anchors the design and our home for soccer in California’s Capital city.
“I aimed to merge signature brand elements from both Sac Republic and New Glory in a way that created excitement and captured the club’s indomitable spirit. For New Glory, I incorporated the use of pattern and a repetition of the hops graphic – something that’s very signature to the original Ubahdank artwork,” said Avilla. “Then pulling in the elements from Sac Republic – the bear front and center, the star from the crest, and a flying soccer ball to emphasize a sense of movement and energy throughout the design.”
Last year’s inaugural “Fan Can” winning design, crafted by Republic FC fan Geoff Ernst, featured a California grizzly bear – true to the club’s crest and our state flag, gnawing on a soccer ball while a quail, a fan-favorite symbol since its 2016 introduction, sits perched on its arm. Last year, nearly 9,000 cans were distributed during games and in taprooms.
New Glory Craft Brewery’s Eatery – 5540 Douglas Blvd, Granite Bay – will also host the club’s first watch party on March 14, when the club travels to Las Vegas to take on former U.S. Men’s National Team standout Eric Wynalda’s Las Vegas Lights FC. The watch party will kick off at 7:00 p.m. Throughout each watch party, the club will play trivia games, host contests and giveaways, and provide opportunities for attending fans to secure their place at The Railyards stadium for the club’s inaugural MLS season. Visit SacRepublicFC.com for more watch party information.