Stella Launches Summer Campaign "You're Never Too Far from The Life Artois" Featuring Eva Longoria, Blake Griffin, Liev Schrieber

Beer brand Stella Artois has launched a new summer campaign called "You're Never Too Far from the Life Artois" featuring various notable stars such as Eva Longoria, Blake Griffin and Liev Schrieber, all of whom are featured in the full length music video for the campaign, which can be found below. Full details from Stella are below.

Airing today on Stella Artois’s YouTube page, the brand is kicking off the latest campaign with a music video starring Eva Longoria, Liev Scheiber, Blake Griffin, as well as everyday people who are coming together to showcase what can happen when you embrace The Life Artois by setting free the summer version of yourself. Ultimately encouraging people everywhere to slip into a daydreaming state of mind from home this summer (with a Stella Artois in hand, of course). Check out the :30 cut of the music video here and more information below. 

Stella Artois is also teaming up with TripAdvisor to turn the cancelled vacations that people have been daydreaming about into unforgettable staycations in the “Stella Staycation Swap.” 

Below, please find a quote from the brand which can be attributed to Lara Krug, VP of Marketing, Stella Artois.

“In these times, our imaginations have been more active than ever because it’s as close as we can get to living the summer we had envisioned. With a Stella in hand, we want to show that you’re a daydream away from The Life Artois and encourage people to still savor those special moments with the people who matter most, however that may look.”

Quotes from the major players involved, including songwriter M. Ward, are below:

·         EVA LONGORIA: “Every time I open a Stella Artois it transports me to a summer state of mind. No matter where you are this summer, I hope you remember to carve out time for yourselves and daydream to a place of total bliss.”

·         LIEV SCHREIBER: “Stella Artois has always been my beer of choice. So when they approached me this summer about doing something that might feel inspiring and maybe even a little healing... It was an easy call.”

·         BLAKE GRIFFIN: "I love music— take a good playlist and pair it with a Stella Artois and I’m in a spectacular mood— so partnering with the brand on this music video was a really cool experience for me.  Fair warning, Daydream is super catchy so be prepared to have it running through your head every time you open a Stella Artois this summer."

·         M. WARD: "I love everything about the song and the production of 'Daydream' but I wanted to play with it and try to take it out of the sixties and try to place it with other no-era or all-era songs - maybe have it occupy some kind of 'daydream' space that's hard to place where it came from or where its going. I've been a big fan of John Sebastian's work since hearing "Welcome Back" on TV when I was probably 4 years old. Still the greatest TV theme song of all time."

·         PAUL HUNTER: “We had great partners in both Pereira O'dell and Stella Artois. The communication between PrettyBird and the agency was very open and made things move quickly. It was strange pulling everything together in our Zoom-world and it was a massive learning experience. From auditions, callbacks, locations, filming— every day presented a new set of challenges but everyone was on top of their game and focused on creating the best piece of work we could, despite the extreme restrictions."