How To Streamline Your Brewery Business with A POS Integration

Across the US, there are almost 10,000 breweries in operation – it’s no secret that the unique flavors and local offerings of craft beers are a big hit. The sector is booming and draws in a wide range of consumers, whether they’re avid beer fans or those looking for some fun social plans with friends.

In order for breweries to stay on top of customer demand and manage operations, a good point of sale (POS) system becomes a necessity. 

Over half of POS software in use today is more than five years old, but with technologies continuing to evolve at the pace they are, using outdated software could be hindering business.

A good brewery POS system helps make those everyday tasks all the more efficient. Taking orders, processing payments, and assigning team members has never been simpler than with a POS system that centrally streamlines all activity. 

In this article, we discuss how integrating a POS system could boost your brewery business.

Manage Inventory

A POS system takes away the need for manual inventory checks, instead monitoring stock levels in real-time so you never run out of supplies. It can be set to correctly time the reordering correctly, ensuring the inventory remains well-stocked without creating excess that takes up well-needed space.

Being able to accurately track inventory depletion in the brewery is not only necessary for stock purposes but is also a helpful way of understanding market demand. The data stored can be used to analyze your best-selling products and identify less popular items, helping you keep your offerings relevant and desirable.

Keep On Top Of Bar Tabs

Getting bar tabs wrong can be a costly mistake. Instead of having to manually keep an eye on each customer’s credit card and accurately assign each order to an active tab, a POS system can take away the stress.

A brewery can implement a POS system that helps with secure tab management and pre-authorizing cards to reduce the number of transactions needed. It also allows the bill to be split should it be requested, breaking down the cost by item or seat.

Automate Special Offers

Whether it’s a daily happy hour, a buy one get one free offer, or a discount to shift stock on a certain beer, special offers are a great incentive for customers to buy.

POS software can charge based on the current offers that are available. Ahead of time, you can input the deals, select the discount, and specify any particular times or dates in which the offer is available.

This capability takes the pressure off bar staff, automatically applying the discounts without the need for the staff to memorize the deals and keep an eye on their watch to check for happy hour.

Manage Staff Effectively

In a busy workplace, staying on top of staffing can be a challenge for every brewery owner.

From keeping track of the rota to providing employees with the support and recognition they deserve, effectively managing a workforce is crucial. In fact, 91% of HR workers agree that recognition and reward has a positive effect on employee retention.

A POS system can help with common staffing issues by simplifying scheduling, managing shifts, and facilitating a clock-in/out system.

As well as this, it has performance tracking capabilities from the sales data. It can use this to identify high-performing employees as well as those who may require additional support.

Tailor Loyalty Programs

85% of people say they are more likely to continue to shop with brands with loyalty programs.

Building up a relationship with customers is a great way to create a brewery with a community feel, encouraging customers to return time after time again.

The POS system can provide insightful data about the spending habits of your customers, seeing how often they visit and how much they spend. This data can be used to create loyalty programs that offer special discounts for loyal visitors, acknowledging their custom and showing gratitude through free drinks or exclusive discounts.

The Next Steps To Brewing Success

In the modern day, using a POS system is not just a benefit to a brewery, but an essential part of a successful business.

With advanced technology capabilities being used across many industries, consumers expect a smooth and concise experience when they use a service. This is no different within the hospitality sector, and a brewery should be creating an efficient customer experience from the second a customer walks through the door.

By embracing the capabilities of an integrated POS system, breweries are able to streamline daily operations in a way that benefits not only the customers but also the duties of employees.