White Owl Brewery Expands Distribution to Delhi, India

White Owl Brewery in Mumbai, India has announced that its distribution footprint has expanded into India's capital district of Delhi.

In a release from White Owl, the brewery revealed that over 250 bars and retail establishments now carry White Owl's most popular brews, including Spark (a Belgian-style Witbier) and Diablo (an Irish Red Ale).

The full release from White Owl is below.

This New Year, award-winning brewery White Owl is giving beer lovers another reason to celebrate. Following growing consumer demand, White Owl launched its bottled craft beer in Delhi last November, quickly making its way to over 250 popular bars & retail stores across the nation’s capital!

After the successful introduction of its craft beer in Bottles & Cans in Mumbai, Pune, Goa and Bengaluru last year, White Owl finally made its way north, launching its top-selling brews – ‘Spark,’ a Belgian Wit with Summery Orange-Citrus notes and ‘Diablo,’ an Irish Red Ale, loved for its Roast Caramel finish – in Bottles in Delhi in November.  White Owl will also introduce its beer in Cans in Delhi shortly. Ace, its Apple Cider Ale (also the only locally-bottled Cider Ale available in India today) and Spike, its Strong German Wheat Beer are also expected to launch in Delhi in the first half of 2019.

Bottles of Spark and Diablo are now available over 250 locations across Delhi. The list of popular bars & restaurants includes: The Beer Café and The Irish House across Delhi, Raasta in Green Park, Yes Minister in Aurobindo Marg, What A Comic Show at SDA Market and GK, and The Taste at Defence Colony.  Retail Stores selling White Owl include: Ashok T Gulrajani in Jangpura, C Suri in Savitri Market and amongst many others.

Javed Murad, Founder of White Owl says: “White Owl is at an exciting stage of its journey with a series of new developments that we are thrilled to announce soon. Our launch in Delhi is our first foray into North India and we remain committed to taking our award-winning brews to many more markets to cater to the growing demand for top quality premium beer across India.”

White Owl’s quick expansion over the last two years bears testament to India’s rapidly growing beer market where the evolution of beer has been fueled by the preponderance of microbreweries and brewpubs across the country.  Premium Craft Beer is now enjoying robust growth and is considered to have brought about a revolutionary change in the drinking habits of Indian consumers.  There is no shortage of experts who predict that in the next 10 years, India will see a craft beer revolution larger than that in the United States or Europe.  While there is a large variety of options available to the urban population when it comes to other premium food products, there is a lack of options in the premium craft beer space and White Owl aims to address this gap with its expanding operations.  Bottles & Cans enable White Owl to not only service the substantially larger Retail Segment but also to expand the brand’s existing presence within the Restaurant/Bar Space.

White Owl has launched Spark at an MRP of Rs. 110 and Diablo at Rs. 130, per 325ml bottle respectively.

About White Owl:

White Owl is a Mumbai-based, Award-Winning Brewery renowned for handcrafting beer using the finest of natural ingredients from around the world.  Armed with an extensive craft beer portfolio featuring an eclectic selection of Old-World & New-Age styles, we advocate small-batch brewing of crisp, complex flavours & distinct aromas under the leadership of a highly-experienced & internationally-trained brewing team.

Craft Beer from White Owl is now available On Tap and in Bottles & Cans at over 1200 Restaurants, Bars & Retail Stores across Mumbai, Pune, Goa, Bengaluru & Delhi with several new geographies in the pipeline. A few of our flagship brews include: Spark, a classic Belgian Wit, characterized by summery Orange-Citrus notes; Diablo, an Irish Red Ale, known for its unique amber appearance and hints of Caramel, and Ace, a bubby Apple Cider Ale that is brewed with Himalayan Apple & Champagne yeast.  Interestingly, Diablo is the only locally-bottled Red Ale, and Ace the only locally-bottled Apple Cider available today in India.

A few White Owl pouring partners include the national portfolios of The Irish House, TGIF and Azure Hospitality (Sly Granny, Foxtrot, Mamagoto) amongst others, as well as various renowned local bars, hotels and stores, including:

Mumbai: The Irish House, Social Offline, Hoppipola, British Brewing Company, Sofitel, Renaissance, Tunga Hotels, Smoke House Deli, Salt Water Café, BKC Dive, Agent Jack’s, Indigo Delicatessen, Hitchki, Chili’s, London Taxi, Butterfly High, Blanco, Vineyard Wine Merchants, Deepak Wines, Aaradhana Wines, Peekay Wines and Pankaj Wines, amongst many others.

Bengaluru: The Humming Tree, The Black Rabbit, Smoke House Deli, Taj Hotels, Hilton Hotels, Sheraton Grand, Bangalore Turf Club, Madhuloka Group, Spencer’s Supermarket, JW Marriott, The Beer Café, Koshy’s, Tipsy Bull, Bangalore Club, Dewar’s Wine Shop, Sam’s Wines, Drops and Liquor Mart amongst many others.

Delhi: The Beer Café and The Irish House (across Delhi), Yes Minister, Café Tesu, C Suri (GK 2), Ashok T Gulrajani (Jangpura), Raasta (Green Park), Yes Minister (Aurobindo Marg) What A Comic Show (SDA Market & GK), The Taste (Defence Colony) and Ashok T Gulrajani (Jangpur) amongst many others.

Pune: The Urban Foundry, The Daily, Shisha Jazz Cafe, One Lounge, Fly High, Boteco, Krustys, Mineority by Saby, Hippie at Heart, Prems, Swig, Elephant & Co, German Bakery and Pandora amongst many others.

Goa: Black Sheep Bistro, Thalassa, Route 66, Starlight, Purple Martini, Santorini, Escobar, Novotel Hotels & Resorts, Novotel Dona Sylvia, Radisson Blu Resort & Spa, Planet Hollywood, Delfinos, Newton’s and Toms Wine, amongst many others.

            White Owl was conceptualized and founded by entrepreneurs from Harvard Business School and the Wharton School of Business and is supported by a diverse, well-networked investor group out of both India & the United States.