Urban Chestnut Brewing Co. Debuts First Hard Seltzers

Urban Chestnut Brewing Co. in Saint Louis, Missouri has announced the debut of the company's first hard seltzers in what is quickly becoming a highly competitive market segment. Full details are below.

ST. LOUIS – Just in time for summer, Urban Chestnut Brewing Company (UCBC), with some help from the Urban Research Brewery Tasting Community, will release their first Hard Seltzer in two unique flavor combinations. Urban Seltzer is 90 calories, 4.0 percent ABV, gluten-free, under 2g of carbs, and available in two varieties: Passion Fruit & Citra Hops and Lime & Salt. Both flavors of UCBC’s Hard Seltzer will be available in a combo-12-pack of 12 oz. cans at grocery stores and beer retailers in the greater St. Louis bi-state area, beginning May 19. 

Urban Chestnut relied heavily on consumer input to develop both the recipes and the branding for their first foray into the new Hard Seltzer beverage category. They set up a survey of three different seltzer flavors at their consumer research brewery, The Urban Research Brewery (The U.R.B.) located in The Grove neighborhood. Guests who participated in the survey gave input on their preferred flavor as well as name suggestions. All three flavor options on the survey (lime & salt, citra hops & passion fruit, and grapefruit) received rave reviews, but Lime & Salt and Passion Fruit & Citra Hops were the favorite combinations. Even the name “Urban Seltzer” was chosen by the survey takers. 

“Hard Seltzers are not going away. They are a new path for us as a brewery, so we really wanted to develop the brand together with our customers. We tweaked the recipes based on the survey-takers’ comments, and chose the brand name based on their preferences,” said Brewmaster Florian Kuplent. 

Urban Chestnut, like most breweries and restaurants, has experienced a reduction in operations during the COVID-19 pandemic, but they wanted to move forward with their initial planned release of the Urban Seltzer variety pack before Memorial Day weekend. “With the unofficial start of summer occurring on Memorial Day weekend, it’s a fun, new way for us to kick the summer off,” remarked Chris Gorman, UCBC Sales Director.

Urban Seltzer Passion Fruit & Citra Hops and Lime & Salt Hard Seltzers are the first of many flavors to come. The 12-pack containing six 12oz. cans of each flavor will be available year-round.

URBAN CHESTNUT DEVELOPS THEIR FIRST HARD SELTZER WITH HELP FROM CONSUMERS May 19, 2020

About Urban Chestnut Brewing Company

Urban Chestnut Brewing Company (UCBC) is an unconventional-minded yet tradition-oriented brewer of craft beer. Founded in 2010 by Florian Kuplent – a German born and trained brewmaster with extensive experience at both small breweries, worldwide and with the world's largest, Anheuser-Busch, and David Wolfe – a 20-year brewing-industry member. Urban Chestnut operates three breweries in St. Louis,

Brewery & Biergarten at 3229 Washington Avenue in Midtown St. Louis, Grove Brewery & Bierhall at

4465 Manchester in Forest Park Southeast St. Louis, and The U.R.B. (Urban Research Brewery) at 4501 Manchester also in Forest Park Southeast St. Louis, where they brew batches of artisanal, modern American beers (their Revolution series) and classically-crafted European styles (their Reverence series). Urban Chestnut also operates a fourth brewery, Urban Chestnut Hallertauer Brauerei, in the Hallertau  region of Bavaria, where they brew their Hallertauer Serie; small batches of locally sourced, Bavarian bier. For more information, visit urbanchestnut.com.