SanTan Brewing Oktoberfest Returns with New Look

SanTan Brewing Company is set to release Arizona's "longest-running Oktoberfest brew" on August 1 with a new can design. This malty, German-style lager debuted in cans in 2014, and Arizona's Oktoberfest sales went up by 14% during 2014-2015, according to VIP sales data.

Here is a full press release from SanTan:

Chandler, Arizona (July 25, 2016)—Beginning August 1, 2016, SanTan Brewing Company is set to release their fall seasonal, Oktoberfest Lager - a traditional German lager brewed annually for SanTan’s Oktoberfest celebration in Downtown Chandler.
 
Oktoberfest made its debut in 2008 at SanTan’s first anniversary event. Today, it is Arizona’s longest running Oktoberfest brew. Now, in its ninth year – SanTan is set to celebrate with a brand new can in its fresh new look branding, but don’t worry, Otto the wiener dog is still featured front and center.
 
In 2014, SanTan Brewing released Oktoberfest for the first time ever in cans. From 2014-2015, SanTan saw a 14% increase in Oktoberfest sales within the Arizona market.* The brewery is looking forward to continued growth this year with a wider spread distribution across the Southwestern states.
 
“We’re proud to be Arizona’s number one locally owned brewery and thrilled to celebrate nine years of business with a pint of our locally brewed Oktoberfest beer. Our efforts are a labor of love and we’re so thankful for everyone that has supported us and this brew over the years,” said Anthony Canecchia, founder and brewmaster, SanTan Brewing Company.
 
Brewed in the Southwestern Style, Oktoberfest Lager is a malty beer with a slight sweet aroma of caramel and spice. This craft beer pairs perfectly with bratwurst, schnitzel, soft pretzels and traditional fall spiced dishes that feature nutmeg, cinnamon and of course, pumpkin spice.
 
Oktoberfest Lager Quick Facts
Style:   Lager
Malt:   Vienna, Munich, 2-Row, Wheat, Special Roast and Caramel Malt
Hops:  Columbus / CTZ
Yeast: German Lager
ABV:    5.5%
Color:  Crimson Brown
IBU:      20
Availability: August 1, 2016