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We spoke with Odell Brewing Co. Chief Operating Officer Brendan McGivney about Rupture.
Who was responsible for this beer’s recipe?
All recipe development at Odell Brewing is a group effort from our R&D team. We are a proudly independent, employee-owned brewery, and we truly believe we achieve the best results through collaboration.
What sets this beer apart from other examples within the style?
We did not know of any other Fresh Grind Ale styles in the market, so we wanted to share our experience with the process beyond our pilot system and taproom.
What makes this beer truly World-Class?
The hop farmers! It is thanks to their hard work and dedication that we have access to this incredible raw material. We just wanted to unlock the potential of the hop cone immediately before adding it to the wort and beer. We utilize whole hop flowers as well as pelletized hops in our other beers, but we felt we could unlock maximum flavor and aroma potential with freshly ground flowers in Rupture. We did this by installing a custom hammer mill at our brewery. The whole flower hops are 'ruptured' in the hammer mill and are immediately thrown into the brew.
What is your favorite aspect of this beer (flavor, aroma, mouthfeel, etc.)?
The uniquely fresh hop aroma and flavor, it takes me back to the middle of hop harvest!
How popular is this beer among your faithful fans?
Rupture has also become our #3 seller since its launch (behind 90 & IPA), so people seem to dig it. We kept the malt bill light and the IBUs down to show off the hops while still making it more approachable to those intimidated by most IPAs.