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BC: Who came up with this beer’s recipe?
This beer was definitely a group effort at the brewery. We had many different recipe tweaks over a large number of batches that we tested in our tap room until we finally got what we wanted. No single NOLA employee can take sole credit for this great beer.
BC: What’s your favorite aspect of this beer (flavor, aroma, etc.)?
My favorite aspect of this beer is definitely aroma. This beer is full of juicy hop aroma. It’s like burying your face in a pile of hop cones.
BC: Where does this beer’s name come from?
Ours, and many others in the industry experiences and our desire to make beer, not lawsuits. There is a pretty good story as to how we got to the name.
BC: Is this your “desert island beer?”
No, only because of its strength. I am assuming I am the only one that is around to get things done, and by things, I mean surviving.
BC: Can you describe this beer in 10 words or less?
Hoppy, juicy, smooth, deceptive, delicious.
BC: Do you know a story – or have a personal story – that revolves around this beer?
A few years ago we had a fairly popular IIPA that had cool branding based on Godzilla we called Mecha Hopzilla. The Godzilla guys back in Japan didn’t really like us using their monster’s likeness so we had to do all the fun lawyer things and work with them until they were happy with the end product. We created a new monster that we just called Mecha which we recently retired and decided to create a completely new recipe but continue the IIPA story with an appropriate name to the style’s history at NOLA- Hoppyright Infringement.