The Boston Beer Company's Slingers Signature Cocktails Expands Distribution to Ohio, Vermont, Pennsylvania and Las Vegas

The Boston Beer Company, renowned for its iconic brands such as Samuel Adams, Twisted Tea, Truly Hard Seltzer, Angry Orchard, and Dogfish Head, is thrilled to announce the significant expansion of its Slingers Signature Cocktails brand. This malt-based lineup, featuring full-flavored, 8% ABV, cocktail-inspired drinks in a convenient 24oz can, is entering phase two of its test launch, marking a remarkable leap in its market presence.

Slingers Signature Cocktails initially made waves in April 2023 when it debuted in New Hampshire, Cleveland, and Pittsburgh, quickly gaining popularity as a fan-favorite ready-to-drink (RTD) option in convenience stores. Building on its early successes, Boston Beer has decided to broaden the brand's distribution, making its three distinctive flavors – Bahama Mama, Peach Screwdriver, and Pineapple Punch – available in Ohio, Vermont, and Las Vegas, Nevada, as well as in the western and central regions of Pennsylvania.

“We cannot wait to share Slingers Signature Cocktails with more drinkers across the country,” said Tim Kerrigan, Assistant Head of Innovation at The Boston Beer Company. “We view this expansion as not only a huge geographical leap for the brand, but an opportunity for Slingers to fully connect with a wider variety of consumers in each of its local markets. With Slingers Signature Cocktails, it’s all about giving the drinker what they want, when they want and where they want it, and that’s exactly what we’re doing!”

Consumers in western and central Pennsylvania and Las Vegas can anticipate finding Slingers Signature Cocktails on shelves starting February, while those in Ohio and Vermont can look forward to the brand arriving in March.

Slingers Signature Cocktails is strategically designed for the convenience store class-of-trade, where over half of all U.S. RTD beverage sales occur, according to NIQ*. The brand's emphasis on flavor, convenience, and value positions it as an ideal choice for consumers seeking easy, instant gratification at an affordable price point. With eye-catching graphics, higher-than-average ABV, and relatable brand positioning, Boston Beer aims to make a significant impact in convenience stores.

“The expansion of Slingers Signature Cocktails is not only a testament to the brand itself, but it shows that our test-and-learn innovation model is working,” adds Kerrigan. “Through our test-and-learn model, we are able to better connect with our wholesale and retail partners, in addition to drinkers, to better understand consumption habits, and effective selling and marketing tactics. While it often appears to be a slower road to product expansion, the information we’re gathering along the way will best set us up for sustainable, long-term success.”

While some products will be launched nationally, others will undergo a phased approach, starting with a limited release in test markets to gather insights and iterate before expanding distribution.

For more information about The Boston Beer Company and Slingers Signature Cocktails, please visit www.bostonbeer.com and www.drinkslingers.com, respectively.

*NIQ: Nielsen IQ, a global measurement and data analytics company.